We understand that many people who join the TaxAssist Accountants network, may have limited experience of marketing themselves or a business. That is why we have a large and highly experienced team of marketing and communications professionals on hand to provide extensive training, support and advice.
The Business Development Team focuses on generating client leads on behalf of the network and driving marketing initiatives to ensure TaxAssist Accountants maintains its market leading brand position.
Each team member also has an important role to play in supporting the network to develop and grow their own business. The team provides initial and ongoing marketing training, assists in managing online and social media presence, delivers centralised email campaigns to clients, provides guidance with setting up the right shop location and supports with local marketing activities.
Below are just some of the marketing initiatives and techniques we use on a local and national level to generate leads (business opportunities) for our network. Further discussion and information is provided on our Discovery Days.
Generating your leads
Our proven client lead generation service delivers the right prospects to grow TaxAssist practices, with each lead qualified before being transferred to the office in the relevant territory.
We have an experienced in-house, Inbound Sales team, who respond to a high number of lead enquiries generated by the targeted marketing campaigns run on behalf of the network. They are the first friendly voice that a new customer hears, welcoming them into each accounting practice, which supports the chances of winning new business. The combination of targeted marketing activity and qualification of leads, ensures that high quality leads are delivered which helps with converting to client signings. This service is hugely valued by the network and is consistently one of the key sources for practice growth.
Our national marketing
We regularly run national marketing campaigns and we are constantly evolving our marketing strategies. Our network of branded TaxAssist Accountants shops and cars ensures that clients and potential clients will see the brand and recognise our name in the marketplace. All enquiries we receive are qualified at the Support Centre and then sent on to the relevant TaxAssist Accountant.
Leads incentive
To kick start your business we provide you with an initial marketing campaign and we will guarantee 25 free qualified leads from our lead generation activities within 12 months (don't worry these won't all be delivered in your first month!). If for any reason this is not met, we will refund £200 per lead for reinvestment to the business under our no quibble guarantee. This includes a variety of brand awareness activities through paid digital marketing and social media.
Your website
We will provide you with a responsive website for each office or shop that you open. Your website includes customisable areas, allowing you to share information about you and your team. We will maintain your websites for you, monitoring performance, carrying out regular development, content and enhancements to deliver optimal performance in search engines. We also leverage Google's algorithms and collaborate with a wide range of key directories to ensure you have strong rankings in local search results
Local marketing & social media
In order to deliver an enhanced level of advertising and support for raising the profile of the TaxAssist Accountants brand in local areas, our Brand Awareness and Client Acquisition Media initiative comprises of social media advertising campaigns, social media management and direct mail campaigns to incorporated local businesses. The first twelve months are included in the Franchise Package.
Stationery starter pack & promotional items
You will be provided with a credit with our preferred stationery suppliers which should cover your needs in the first six months of your operation as part of the franchise fee. We also include an initial supply of a variety of branded giveways.
We produce a range of marketing literature for you to display in your office or shopfront, which offers helpful, topical information for your clients and prospects. In addition to a range of print literature, we also deliver digital promotional campaigns on your behalf through email and social media. These email campaigns keep your clients, prospects and referral partners up to date with the latest tax and accountancy news, specifically curated and written for your target market.
