As well as Accounts, Taxation, Software and Practice Management, a large part of the training package in the first six months is dedicated to Business Development.
This is crucial training, during which the franchisee learns and develops their skills to win and retain business. Actual performance to date is then measured against their business plan.
Sarah Robertson, TaxAssist Accountants Group Operations Director comments, “One of the most daunting areas for new franchisees is ‘Where will my clients come from?’
“During one of our regular ‘Discovery Days’ in Norwich, we speak to potential franchisees about how the thousands of leads created each year, which are immediately qualified and allocated to the network, are converted into fee paying clients.
“The 1-in-2 conversion rate of these leads takes work and dedication, and this added to our franchisees’ own activities including networking and self-promotion has helped to create some impressive results.”
Six months after they launch their business, new franchisees are asked to report on client acquisition and fees signed. TaxAssist received some great feedback from franchisees and they shared some impressive figures.
Sarah added: “The actuals vs. planned results are very rewarding and a testament to the TaxAssist Training Academy and the hard work of the franchisees.
“Even a franchisee who didn’t manage their planned Client Acquisition level still managed to far exceed their projected Fee Bank level!”
Anyone interested in learning more about TaxAssist Accountants should phone for an informal conversation before booking onto a Discovery Day.
June 2017
